Background
Underground Games & Hobbies opened it's first retail store carrying a wide range of products including historical and fantasy miniatures, collectible cards, board games, role-playing games, and many other items incorporating a friendly gaming area available for open gaming, tournaments, and in-house demonstrations.

Challenge
Underground Games & Hobbies needed a website with an edgy, contemporary design coupled with clean, professional feel. The site needed to provide visitors with a wealth of information, allow for frequent, immediate updates, and speak to its audiences: loyal customers and the general public. Additionally, a full suite of corporate marketing collateral was required to promote the new store. 

Solution
Created instantly recognizable corporate branding, that is unique in the marketplace and positioned Underground Games & Hobbies as a new major player in the St. Louis Metro area.  Bold logotype, bright colors and images associated with extraordinary creatures are highly memorable, creating an innovative image for their target market.  Creative services rendered include corporate identity and logo design, strategic planning and concept development, custom graphics design, copy editing, marketing collateral design including flyers, promotional posters, point-of-purchase signage, business forms, print advertisements and a fully customized website with regular maintenance and updates.