Your key to high search engine ranking!

It seems like more and more search engines are using link popularity as a part of their ranking process.  Google certainly follows this method and uses it as its most important factor for ranking sites.  Other big search engines are following by using link popularity as part of their their ranking algorithms.

What is Link Popularity?

Literally speaking, link popularity means the number of sites linking to your site. However, this does not mean that you should aim at getting thousands of sites linking to yours.  However, if you are aiming to get a high ranking in the search engines, you need to know that the quality of links is more important that the quantity of links. If your site is linked to many popular sites then you are sure to get a higher ranking than if it is linked to hundreds of unpopular sites. The idea behind link popularity is that other sites will link to you only if you are a quality site offering quality resources.  So, if many sites link to you it follows that you are a popular site and therefore deserve a high ranking.

Look at link popularity as a way of getting more traffic to your site. So, by getting other sites linking to you, you are not only ranked higher in the search engines, you also have a large volume of targeted traffic coming to your site. 

With the competition increasing daily, getting a good ranking in the search engines is harder than ever. If you really want a high ranking with the search engines, you need to follow a focused linking strategy.

Let's look at some of the linking strategies you can adopt:

• Giving away a quality resource - FREE!   You can get freebie sites to link to you if you offer a freebie.
   
• Write articles on your area of expertise.  Writing quality articles is a sure way of attracting visitors to your site. (What could be easier than writing what you know about?)  So write a great article, find sites that are related to your area of service and submit your article to all those sites.  If it's a quality article it's a sure bet!  (And, you won't have to put THEIR link on your website!)
   
• You can offer reciprocal links, by asking webmasters of other sites to link to you, and in return you must add their link to your site. The main problem with this is that you could actually lose your hard-earned visitors to links you agree to put on your site.  That can be worse than a low ranking in the search engines!  It also "mucks up" your beautiful website.  (We personally don't recommend this method.)
   
• Other link popularity strategies involve submitting to Free-For-All pages and submitting to all the major and minor directories.

There are many ways to do this, so be creative!