Find Out If Copy Is Customer Friendly
You may be losing customers and prospects because your marketing materials and website contain too much chest pounding.  To get a quick free rating that tells you how focused you copy is on customers, try the tests at http://www.futurenowinc.com/wewe.htm.

Creating Emails that Drive Action and Build Relationships
The success of your online business depends on building relationships with your customers. Because people prefer to buy from those with whom they have a perceived relationship, prospects and buyers who interact with you via email are even more likely to become customers with a higher lifetime value. The key is in developing effective techniques to communicate your vision with your clients, to develop their confidence and trust in you and to cement the certainty in their minds that you can best fill their needs.  Source: Future Now, Inc.

Show You Do Business On Their Terms
Are standard terms and conditions that everyone applies really necessary?  One great example: A retailer stood out in a shopping mall because his sign said "Your Food and Drink are Welcome Here."  Every other shop had signs saying "No Food or Drink."  This sign telegraphed it was ready to do business on the buyers' terms, not its own.  Source:  "How to Upgrade Service," Barnett Helzberg, Jr., www.helzberg.com.